BRAND MANAGEMENT
Welcome to our dedicated Brand & Product Management services!
At IG, we understand the importance of connecting with the right consumers, establishing a compelling brand identity, implementing an effective product detail approach, and driving targeted traffic to your online store.
Our strategies are fueled by state-of-the-art technology platforms, robust data analysis, and years of expertise in the ever-evolving landscape of leading eCommerce channels.
Trust us to guide you through the intricacies of brand and product management, leveraging our deep industry knowledge and cutting-edge tools to help your business thrive in the digital realm.
BRAND & PRODUCT DIGITAL REPRESENTATION
Unlock the full potential of your online store with our data-driven online presentation services. Through analytics, A/B testing, and product content expertise, we create optimized product detail pages that capitalize on your digital shelf space.
PRICING
Development of the right pricing strategies to stay ahead of the competition. This is done by leveraging on internal market analysis and continual pricing elasticity testing, we work on optimizing margins for maximum product profitability and for them to reach their fullest potential.
CUSTOMER POWER
Drive success with customer reviews. Our agency actively monitors and manages reviews, resolving concerns and enhancing user experience. Boost your SEO rankings and build a positive online reputation with our expert review control services.
PRODUCT ORGANIC RANKING
Boost your search rankings on leading eCommerce channels with our backend optimization expertise. We optimize key variables and implement best practices to ensure seamless listings in omnichannel catalogs with billions of products. Stay ahead of the competition and maximize your online visibility with our efficient backend optimization solutions.
MARKET INTELLIGENCE
Gain a strategic advantage with our business intelligence solutions. Our reporting combines macro-level analysis of billion-dollar industries with micro-level insights on product performance and customer behavior. Make informed decisions and drive long-term success with our data-driven approach.
KNOWLEDGE IS POWER
Access world-class reporting with our weekly, monthly, and quarterly reports. From high-level analysis to detailed insights, we cover all aspects of your business, including the key drivers of traffic, conversion, and sales. Gain a comprehensive understanding of your business accounting and the factors influencing specific listing performances within specific periods. Make informed decisions backed by our data-driven reporting solutions.
CUSTOMER INSIGHTS
Unlock valuable customer insights to drive future conversions. By analyzing product satisfaction and reviews, we can forecast future demand and tailor your product strategies accordingly. Stay ahead of the curve by understanding and meeting your customers’ needs effectively.
BUSINESS GROWTH STRATEGIES
Our strategic planning goes beyond current limitations, encompassing channel expansion, market analysis, and accurate sales forecasting. Drive long-term growth and seize new opportunities with our forward-thinking approach.
COMMUNICATION
Generate demand, drive qualified traffic, and engage your audience with our effective marketing solutions. Let us help you captivate and inform your customers, keeping them interested in your brand. Maximize your marketing impact and stay ahead of the competition with our expert strategies.
SPONSORED AD MANAGEMENT
Harness the power of targeted ads on digital platforms. With 85% of consumers relying on keywords to discover products, our sophisticated strategies connect your offerings to the most effective keywords, maximizing visibility and driving qualified traffic. Dominate the digital landscape and reach your target audience with our expert management of sponsored ads.
PRICING
Development of the right pricing strategies to stay ahead of the competition. This is done by leveraging on internal market analysis and continual pricing elasticity testing, we work on optimizing margins for maximum product profitability and for them to reach their fullest potential.
REACH CUSTOMERS BEYOND YOUR DIGITAL STORES
Reach customers beyond your digital stores and drive sales through Demand-Side Platform (DSP) communication to reach millions of consumers based on demographics and purchase behaviors. Our expert management of this closed-network system enables us to drive qualified traffic and cultivate demand among highly engaged consumers. Trust our expertise to optimize your DSP marketing strategy and achieve exceptional results in reaching and converting your target audience.
PRODUCT SEARCH OPTIMIZATION
Elevate your product’s visibility with our advanced product Search Engine Optimization (SEO). Our proprietary technology tracks millions of keywords, allowing us to strategically optimize organic rankings by incorporating data-verified keywords. Drive more visibility and increase sales with our expert SEO solutions.
PRODUCT & BRAND PROMOTIONS
Maximize your brand and product promotions with our targeted strategies. From seasonal promotions to lightning deals, omnichannel campaigns, and special partnership opportunities, we ensure your promotions anticipate and drive demand across multiple channels. Through our expertise & market knowledge, we elevate your brand visibility and boost sales through impactful promotional activities.
INVENTORY MANAGEMENT
Streamline your inventory and logistics with our comprehensive solutions. Our efficient inventory management and omnichannel fulfillment strategies ensure seamless operations across multiple channels. We will work together to optimize your inventory and logistics processes for maximum efficiency and customer satisfaction.
INVENTORY PLANNING
Achieve effective inventory planning with our advanced algorithms. Our forecasting techniques help prevent overstocking or understocking by determining optimal inventory levels. Rely on our expertise to maintain a balanced stock that aligns with customer demand.
AMAZON FULFILLED/AMAZON PRIME
Boost your sales velocity with our streamlined FBA management. By converting to Fulfillment By Amazon (FBA), you’ll gain the Prime badge and drive higher sales. We simplify the process, ensuring expedited inventory delivery to Amazon and resolving any issues with the right teams. Trust our expertise to maximize the benefits of FBA, enhancing visibility and customer trust for your products.
PACKAGING FOR PROFITS
Maximize profits by optimizing your product packaging. Our expert team collaborates with packaging and design experts to reshape packaging into cost-effective shipping dimensions. Through this process, we have generated millions in added profits for our clients. Trust us to streamline your packaging, reduce costs, and enhance customer satisfaction.
MERCHANT FULFILLED PRODUCTS
Partnering with renowned 3PL companies, we deliver optimal product service solutions that drive maximum profitability. By leveraging the expertise of these trusted providers, we ensure efficient operations and customer satisfaction. We work to deliver exceptional service that enhances your profitability and establishes a competitive edge in the market.
INTERNATIONAL GROWTH FROM YOUR LOCATION
Extend your sales channels to reach a wider audience through our expertise in omnichannel eCommerce. We leverage our in-depth knowledge of various selling platforms, assessing the advantages and risks associated with each. Trust us to guide you through the process of expanding your presence across multiple channels, and unlocking new growth opportunities for your business.
AMAZON GLOBAL
Unlock global sales potential on Amazon with our international expansion expertise. By seamlessly channel-hopping between global Amazon marketplaces, brands can more than double their sales. We will equip you with the strategies and support needed to successfully expand into lucrative new markets, maximizing your success on a global scale.
COUNTRY/REGION SPECIFIC PLATFORMS
Navigate emerging country or regional eCommerce channels with ease. Our dedicated teams provide full support to help you tap into the potential of these up-and-coming platforms. Trust us to handle the complexities and ensure a successful entry into new markets, maximizing your product’s visibility and sales.
Platforms such as Walmart, Noon, Namshi
CUSTOMER SATISFACTION & LOYALTY
Maximize customer satisfaction and loyalty with our customer-centric solutions. We focus on converting consumers into brand advocates by delivering exceptional experiences throughout their journey. Trust us to drive point-of-sale conversions and cultivate long-term loyalty for your brand.
PLATFORM COMMUNICATION
Proactively gather customer feedback and reviews to drive satisfaction and organic traffic. By actively reaching out to consumers, we ensure their satisfaction while gaining valuable insights to improve product design. We work on optimizing the customer experience, encouraging reviews, and enhancing your online presence.
MERCHANT FULLFILLED PRODUCTS
Partnering with renowned 3PL companies, we deliver optimal product service solutions that drive maximum profitability. By leveraging the expertise of these trusted providers, we ensure efficient operations and customer satisfaction. We work to deliver exceptional service that enhances your profitability and establishes a competitive edge in the market.
NEGATIVE REVIEWS (we don’t like but we will always have that special person)
Effectively manage negative reviews with our proactive approach. We investigate and resolve issues raised in negative reviews, using them as valuable insights to prevent similar problems in the future. We work to address customer concerns, turning negative feedback into opportunities for improvement and enhancing your brand’s reputation.
